How Gifting Suites Work During Miami Beach Swim Week

Miami Beach Swim Week brings thousands of journalists, buyers and tons of celebs every year. This year the 5 day event kicks off July 14-18. While Mercedes Benz Swim Week at the Raleigh is the epicenter of the fashion festival, there are plenty of other can’t miss fashion shows and events taking place simultaneously. Muse Luxury Group’s Penthouse Suite at the W Hotel South Beach is one of them. The 3,000 square-foot 3 story suite includes a gifting suite where celebs are gifted with samples of products they like, a spa suite full of complimentary pampering services for guests and the rooftop pool where events are hosted. The suites are open to celebs, buyers, press and private invitations. There are currently 300 VIP tickets available. I got word that so far brands like True Religion, Aqua di Lara,Qiss Qiss, Ponko, Rachel Lym, Keva by Keva J, Holt and House of Boho Jewelry have signed up to be a sponsor at the W. So how much do one of these sponsors have to fork over to be stationed here? Sponsorship opportunities start at $2500 up to $120,000 and big brands and start ups do it not only to create brand awareness, but in hopes of getting celebrities photographed with their product. For more info check out

GET GIFTED: This is what the gifting suite at the W Hotel looks like.

BOW WOW: I covered Swim Week last year for AOL’s and was seated next to BOW WOW and Angela Simmons during the Trink Turk show which was pretty cool.

BIKINI BABES: Covering Swim Week is fun, but it’s a lot of work for everyone participating from models to photographers to writers like me.

BUNNY HOP: An image I took with my ex Blackberry at the Beach Bunny Show. Kim Kardashian and her sisters Khloe and Kourtney were seated a few seats down.


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